Most UK backup shortlists narrow to Veeam, Rubrik and Commvault — but the market now includes Microsoft 365 Backup (native, since 2024), Acronis (SMB through mid-market) and Druva (SaaS-only). This piece is broader than our Veeam vs Rubrik vs Commvault deep-dive — it covers all seven platforms and tells you which fits which buyer.
The seven-platform UK landscape
Veeam Data Platform — broadest workload coverage, biggest UK skills market, most flexible licensing (Veeam Universal Licence per workload).
Rubrik Security Cloud — zero-trust by default, immutable backup, ransomware investigation built in, $10M Ransomware Recovery Warranty.
Commvault Cloud — best workload breadth (SAP HANA, Oracle, DB2, AS/400, etc.) + SaaS-managed control plane via Commvault Cloud.
Veritas (now Cohesity post-acquisition) — NetBackup for enterprise, Backup Exec for SMB, Alta for SaaS.
Microsoft 365 Backup — Microsoft's native paid add-on for M365 since 2024. Tightest integration but limited features (no cross-tenant, limited point-in-time depth).
Acronis Cyber Protect — combined backup + EDR + patch management for SMB / mid-market. Single agent.
Druva — SaaS-only backup for SaaS workloads (M365, Salesforce, Google Workspace). Zero infrastructure to manage.
Match platform to buyer profile
You're a mid-market UK company with mixed VMware + physical + M365 + AWS workloads, and you have or can hire a Veeam-trained engineer: Veeam Data Platform. Safe default, broadest skills market, lowest operational risk.
Your CISO is the budget holder and ransomware recovery is the priority: Rubrik Security Cloud. The immutable-by-default architecture + warranty + anomaly detection makes the procurement case land.
You run SAP HANA + Oracle + a long tail of legacy databases: Commvault. The single-console workload breadth is unmatched.
You're pure M365 with no other workloads and want one less tool: Microsoft 365 Backup. Native, integrated, no agent. Accept the feature trade-offs.
You're SMB (under 100 users) with limited IT team capacity: Acronis Cyber Protect. Backup + EDR + patch in one agent reduces operational burden.
You're SaaS-only (M365 + Salesforce + Google Workspace, no on-prem): Druva. Zero infrastructure to manage; per-user pricing.
Where each platform genuinely leads
Veeam — Veeam Recovery Orchestrator is the strongest tested-recovery + DR runbook tooling in the market. For DORA / FCA Operational Resilience evidence this matters.
Rubrik — Polaris (sensitive data discovery) tells you where PII / PCI / GDPR data lives across your backup data set. For data-subject requests and ICO breach scoping this is genuinely useful.
Commvault — Activate (eDiscovery + data classification) is unique at this depth. For legal teams + compliance officers, Commvault's data governance posture is best-in-class.
Microsoft 365 Backup — recovery speed within the M365 fabric. Restoring a SharePoint site via M365 Backup is 10× faster than restoring via Veeam B&R for M365 (because Microsoft owns the SaaS layer).
Druva — global compliance (SOC 2 Type II + ISO 27001 + GDPR + HIPAA on AWS-only infrastructure). The "no infra" pitch is real.
What about Microsoft 365 protection specifically?
Microsoft launched M365 Backup as a paid add-on in 2024. It's tightly integrated, has fast recovery within the M365 fabric, and is the default if you have nothing else.
But — it has limitations vs third-party platforms: no cross-tenant restore, limited cross-region recovery, weaker eDiscovery + search than Veeam Backup for M365 / Druva / Commvault.
Most mid-market and above customers still run a third-party platform alongside or instead of Microsoft 365 Backup. We see Veeam Backup for M365 as the most-common addition where Veeam already covers other workloads.
What Servnet does
Servnet is an authorised UK partner of Veeam, Rubrik, Commvault, Veritas + an Acronis distributor. We sell, deploy, manage and migrate between any of them — and we're honest about when M365 Backup or Druva are the right answer even though those don't carry partner margin for us.
A typical backup-modernisation engagement: 1) scoping workshop with IT + security teams (2 weeks), 2) sized recommendation with commercials + migration plan (1 week), 3) phased deployment alongside legacy (4-8 weeks), 4) cutover + tested-recovery sign-off + DR runbook (2-4 weeks). End-to-end: 9-15 weeks typical.